The Swedish Number – Talk with a Random Swede

273 points by iriche 9 years ago | 204 comments
  • nadu 9 years ago
    Carl from Sweden who actually received calls, recollects his experience here - https://medium.com/@carlheath/stories-from-the-swedish-numbe...
  • exabrial 9 years ago
    Anyone try this yet? I've always wondered what Swedes think about IKEA in America...
    • nxcho 9 years ago
      As a Swede currently living in California who also has visited IKEA in several different countries I can report that the general experience of visiting IKEA is pretty much as stressful and disorienting here as in Sweden. There are some local variations in the product portfolio both due to different standards like in bed sizes and kitchen and cultural differences. You cannot find a cheese slicer in my nearest IKEA and they have icing on their cinnamon buns (almost blasphemy).

      To be honest, IKEA is a Swedish company by brand only. The products are sourced from wherever it is cheapest to manufacture right now and the ownership structure is so complex, multinational and tax-avoidance schemy that probably only the head honcho Ingvar Kamprad (IK in IKEA) who until recently resided in Switzerland, knows where the profit ends up.

      (edit: got Ingvar Kamprads name wrong first time around)

      • trentmb 9 years ago
        > experience of visiting IKEA is pretty much as stressful and disorienting here as in Sweden

        Weird- I visited an IKEA with four friends and it felt much like a theme park. There was a cafeteria and everything.

        Granted, our 5th friend--whiskey--was there too.

        • smnrchrds 9 years ago
          If you visited there with 4 friends, wouldn't you be the 5th friend?
        • walkingolof 9 years ago
          Ingvar Kamprad now moved home to Sweden, probably to spend his last year. All other still apply.

          http://www.svd.se/ingvar-kamprad-flyttar-hem

          • nxcho 9 years ago
            Thanks. I have edited my post :)
          • m_mueller 9 years ago
            Just some anecdote on Kamprad: Switzerland was also the first country for IKEA to expand into and we now have some of the largest stores. I suspect it had to do with Kamprad's early interest in the country, and possibly because it was a good test market for them. Most Swiss have heard some of stories about him - e.g. him driving an old Volvo, using and washing up plastic dishes and also that he often visited the first Ikea in Switzerland (Spreitenbach) in order to see how things go and optimise the strategy.

            For me it has always been impressive how streamlined an Ikea is towards maximising revenue. I'm one of these people who tends to analyse my surroundings constantly for possible optimizations - yet in Ikea I couldn't come up with even one improvement that would make it better for the company. This alone is actually rather refreshing for me, finally a place where I can switch off my brain and just indulge in a bit of consumption!

            • Dutchie 9 years ago
              The Swedes are using cheese slicers too? I always thought the Dutch were the only people in the world to use cheese slicers.
              • nissehulth 9 years ago
                Yes, but it was invented by a Norwegian. https://en.wikipedia.org/wiki/Thor_Bj%C3%B8rklund
                • tricolon 9 years ago
                  Finn here. How else are you supposed to slice cheese?
                  • alistairSH 9 years ago
                    Huh. I've had a cheese slicer at home forever (Scottish-American).

                    It mostly gets used at dinner parties, when we buy nicer cheeses; inexpensive cheese is almost all pre-sliced in the US. Same holds true for my parents.

                    • durandal1 9 years ago
                      And for the record: The cheese slicers sold at IKEA are horrible, slicing way too thick slices.
                      • jon-wood 9 years ago
                        I've always had one in England but most people who encounter it have no idea what it's for, so they're not exactly common place.
                        • groby_b 9 years ago
                          Dude, the Germans love cheese slicers. (Granted, the cheese we slice is mostly Dutch. But still :)
                          • mercurial 9 years ago
                            Danes do too.
                          • kalleboo 9 years ago
                            > You cannot find a cheese slicer in my nearest IKEA

                            Hmm, they sell them at the one closest to me (in Japan) [Yes I'm a Swede)

                            • TrevorJ 9 years ago
                              Is the aesthetic and design Swedish, or is that mostly a myth as well?
                              • nxcho 9 years ago
                                Their main design office is in Sweden and most designers are Swedish. Sometimes they collaborate with 'star' designers and they have been accused of plagiarism quite a few times.
                              • hendler 9 years ago
                                The food seems the most Swedish.
                              • michaelchisari 9 years ago
                                I dated a Swedish woman, and she would go to Ikea whenever she felt homesick. She would sometimes run into other Swedes there.
                                • jib 9 years ago
                                  I did this when I first moved abroad. First weekend out of Sweden I went to the local IKEA and got stuff.
                                  • zeristor 9 years ago
                                    In her Volvo?
                                • bjourne 9 years ago
                                  IKEA is owned by former Nazi and famous tax evader Ingvar Kamprad. IKEA is actually a Dutch non-profit(!) foundation. It's part of a very intricate scheme to minimize the tax burden of the owners. IMHO, Kamprad has been exploiting Sweden's good will abroad (and maybe reputation for quality?) but he doesn't give a whole lot back. They do sell good and cheap furniture though. :)
                                  • kpil 9 years ago
                                    He wasn't exactly the only teenager that were swept away by the rather popular national socialistic party at the time before the war. Germany was an important cultural influence and they sort of bootstrapped the economy, etc. There are publicly available lists for anyone that is interested. The researcher Tobias Hübinette seems to be focusing on issues related to Sweden, "whiteness" and race. http://www.tobiashubinette.se/

                                    Regarding the trusts... I think that at the time (1970) and heavily socialist influenced era, it was more or less the only option to secure a privately owned and growing company from the tax man. The taxes were absurd at the time and small privately owned companies were very vulnerably to death-by-tax, especially if the owner died unexpectedly.

                                    When the trusts are set up and the ownership is moved, there is not that much you can do about that actually, and the trusts can control to some degree how much tax the corporations pay as the trusts can charge royalties and set rates to minimize the earnings in the corporations that are "IKEA". Kamprad is probably a board member of all the important trusts, but the trusts are limited by their charter though, so there are limits to the control. It's true that they can't just give money away, at least without a courts ruling.

                                    But still. IKEA have done a lot for the Swedish economy, there is still plenty of production in Sweden (as in Poland, or any cheap place in the world), and a lot of designers and engineers are employed in Sweden.

                                    • cloudjacker 9 years ago
                                      The main takeaway here being that you can take advantage of the political climate for a century to win the game of life.
                                    • johansch 9 years ago
                                      From this Swede's point of view, IKEA is primarily a global distributor of fresh Lingonberry jam. (I hear they also sell furniture.)

                                      (Seriously, I don't get why lingonberries don't get a wider, eh, distribution. It's brilliant in so many things. My favorite is just tossing lingonberry jam into cream-based sauces.)

                                      • exabrial 9 years ago
                                        Ok, I'm not sure why I was downvoted for a simple question, but thanks HN! Way to encourage open discussion.
                                        • ghurtado 9 years ago
                                          I upvoted you on both your comments because of the unfairness of downvotes without explanation. I can find nothing wrong with your comment.
                                          • tomcam 9 years ago
                                            Ditto. I hate when that happens, so upvoted as well
                                          • striking 9 years ago
                                            Welcome to Hacker News! You'll receive stray downvotes sometimes, but usually it gets undone pretty quickly.
                                          • kalleboo 9 years ago
                                            Swedes, as citiens of a kinda small and inherently insignificant county kinda fetishise any foreign recognition. I think that's why we like IKEA and H&M.

                                            There's an old but good show that discusses the subject of our self-image pretty accurately (dunno if there are any english subtitles available) https://www.youtube.com/watch?v=O4-V8_r0y-o

                                            • TallGuyShort 9 years ago
                                              And yet you're the home of Roxette, Abba, Ace of Base, and more than a few others in my collection...
                                              • SyneRyder 9 years ago
                                                And Max Martin, the Swedish songwriter behind most of the international superstars of the last decade or two. Liked a song by Taylor Swift, Katy Perry, Kelly Clarkson, Pink or Britney Spears? Good chance it was actually a Max Martin song: https://en.wikipedia.org/wiki/Max_Martin
                                            • lutorm 9 years ago
                                              After moving to Hawaii, I've discovered that IKEA products are largely not appropriate for tropical climates -- all the fiberboard stuff has gotten severe mold infestations.

                                              In CA, I loved going to IKEA to stock up on some swedish foods they have. I was very sad when they stopped carrying the foam cars, now it's mostly IKEA-branded stuff...

                                            • vhab 9 years ago
                                              The offerings in IKEA are a bit larger in Sweden, other things that can be bought* here: Apartments[0]

                                              [0]: http://www.boklok.se/

                                              * Company owned by Ikea and buyers are selected with a lottery system held at an Ikea location

                                              • nissehulth 9 years ago
                                                They probably just think it is fair that the joy of furniture assembly is shared with Americans. :)
                                                • ape4 9 years ago
                                                  Ask a random Swede.
                                                  • BurningFrog 9 years ago
                                                    IKEA is much the same the world over.

                                                    Sadly, the Swedish food they sell has deteriorated last few years. I can no longer recommend people to buy it.

                                                    • rosege 9 years ago
                                                      the horse-meat balls arent what they used to be?
                                                  • nodesocket 9 years ago
                                                    Hej Hej! I spent 4 months (in the dead of winter) consulting in Stockholm Sweden and it has a special place in my heart. I meet some great people... Some from just posting in reddit /stockholm.

                                                    Highly recommend visiting, if you can, go during June (end) for midsummer. I was there Dec - March, it was damn cold.

                                                    • mengyalan 9 years ago
                                                      Ahh the new SaaS(Swede as a Service).
                                                      • djfm 9 years ago
                                                        This made me laugh so hard I thought an upvote was not enough. We're building a SaaS thing at work and I'll open with this at the daily stand-up tomorrow.
                                                        • elcapitan 9 years ago
                                                          SaaB (Swedish as a Business)
                                                          • 9 years ago
                                                        • trondeh80 9 years ago
                                                          I am from Norway, and decided to call. Ended up talking 30 mins with an extremely nice lady in the south of sweden. 10/10 would recommend - Swedes are awesome
                                                          • raitom 9 years ago
                                                            Can't wait to see what /b/ will do with that.
                                                            • lukas099 9 years ago
                                                              There were actually postings on 4chan's /pol/ about this. Mostly anons asking Swedes what they thought of Muslim refugees raping women in their country (in the rudest way possible) and Swedes politely denying that claim.

                                                              Would have been interesting if the anons weren't so hostile; instead it was just aggravating as 4chan always is.

                                                              • brobinson 9 years ago
                                                                From what I've heard from actual Swedes, any non-leftist opinion (or one that isn't leftist enough) will quickly result in the media turning on you and labeling you as a racist, Islamophobe, etc. It'd make you a social pariah and probably end your career. It's apparently not even kosher to suggest decreasing the number of immigrants coming in each year.

                                                                I wonder what their responses to that question would be if they weren't afraid of being identified (by their voice, information they provided on the call, etc.).

                                                                • maus42 9 years ago
                                                                  Do you read Swedish media? I don't say there haven't been a blind spot regarding immigration, but lately the government ministers have acknowledged the current refugee crisis is a problem.

                                                                  Anyway, portraying the whole immigration issue only in terms of a rightist / leftist divide isn't very truthful. Moderaterna are not exactly a leftist party.

                                                              • jdmoreira 9 years ago
                                                                I'm not Swedish but I'm living in Sweden. This past weekend, my girlfriend, who is Swedish, wanted to participate in this phone number thing. I told her it was a terrible idea and I had to show her /b/ to convince her.
                                                            • GBond 9 years ago
                                                              Interesting but not surprising website. I visited Stockholm for the first time recently and I was impressed with the usage of tech to increase everyday efficiencies. Things like: app for the rail station tickets/yellow cabs/buses, electric/hybrid vehicles commonplace, free wifi in abundance...
                                                              • OJFord 9 years ago
                                                                This was featured on BBC R1 last week - the presenters calling random Swedes via the number looking for a 'Freida'.. it's as bizarre as it sounds.
                                                                • cm3 9 years ago
                                                                  Did people sign up for this or was it involuntarily and anyone, including those who don't want to be bothered, will get calls?
                                                                  • yincrash 9 years ago
                                                                    People sign up. There is also a http://twitter.com/sweden that is also run by citizens who sign up (it rotates every week).
                                                                    • drakonka 9 years ago
                                                                      Not just citizens! I was fortunate to be asked to tweet as @sweden last year and I've only been living here for a few years.
                                                                      • yincrash 9 years ago
                                                                        Cool! A happy mistake to get corrected.
                                                                      • BryantD 9 years ago
                                                                        Ireland also does that: https://twitter.com/ireland
                                                                        • cm3 9 years ago
                                                                          How does that twitter profile switching work technically. Is there actual shadow account support available to Pro Twitter accounts?
                                                                          • Ambroos 9 years ago
                                                                            "Here you go, the password is bfGeAgwRHU5bwMNd."

                                                                            Some technical problems don't need technical solutions.

                                                                            • captn3m0 9 years ago
                                                                              tweetdeck (now owned by twitter) officially supports team access to twitter accounts. So you can add someone to the team account and let them tweet using the handle, and revoke the access a week later easily.

                                                                              However, because tweetdeck isn't available on mobile devices, most of these rotated accounts end up using password sharing.

                                                                          • jchendy 9 years ago
                                                                            It's right on the page:

                                                                            > WHO ANSWERS WHEN I CALL? Everyone who lives in Sweden is able to register as an ambassador.

                                                                          • malditojavi 9 years ago
                                                                            We had a similar initiative but with other purpose here in Brussels after the November terrorist attacks on Paris

                                                                            https://www.washingtonpost.com/news/worldviews/wp/2016/01/09...

                                                                            • Zikes 9 years ago
                                                                              Similarly, the @Sweden Twitter account is given to a different random Swede every week.
                                                                            • sheraz 9 years ago
                                                                              There is an American living in Sweden that is answering calls. He's got some interesting perspectives on life in Sweden. Not sure if he is still taking calls or not.
                                                                              • VLM 9 years ago
                                                                                Nobody has mentioned the language issue yet?

                                                                                Unfortunately what I've seen implies they talk in English. Not that there's anything wrong with that. But my son has been taking French language class in school and this provides the obvious extension to their idea of "talk to a random French-speaking person" or whatever other language someone wants to learn. Something like that probably already exists anyway. I suppose there would be the predictable issues with most foreign language learners being minors.

                                                                                • ascorbic 9 years ago
                                                                                  I've visited Sweden quite a few times and have travelled around quite a bit. I didn't meet a single person who couldn't speak English to some extent. I didn't meet a single person under about 50 who wasn't completely fluent.
                                                                                  • Drup 9 years ago
                                                                                    In practice, all swedes are bilingual english (yes, including young kids).
                                                                                  • coldcode 9 years ago
                                                                                    I can't image the US ever doing this.
                                                                                    • arethuza 9 years ago
                                                                                      Maybe do it at the state level?

                                                                                      If nothing else it would be good to hear the different accents :-)

                                                                                      • nxzero 9 years ago
                                                                                        Imagine it quickly being turned off due to abuse.
                                                                                        • hartator 9 years ago
                                                                                          I've troubled imagining how you can abuse this though.
                                                                                          • maaku 9 years ago
                                                                                            Never heard of a prank call?
                                                                                            • balls187 9 years ago
                                                                                              "Is your refrigerator running?"
                                                                                        • lpbonenfant 9 years ago
                                                                                          Do swedes get to opt out of this?
                                                                                          • svantana 9 years ago
                                                                                            It's opt in. In a radio segment the other day they said 6k people have volunteered. Which makes it very much non-random, but still, cute concept.
                                                                                            • roywiggins 9 years ago
                                                                                              probably a good thing, you wouldn't want most of the calls to be answered by people very unhappy to be cold-called by some random foreigner...
                                                                                              • JshWright 9 years ago
                                                                                                The fact that they are volunteers doesn't change the fact that it's random, it just changes the set from which the random values are selected.
                                                                                              • hartator 9 years ago
                                                                                                You have to actually opt in, as an ambassador.
                                                                                                • Zikes 9 years ago
                                                                                                  From what I can gather from the FAQ, it's entirely opt-in. Swedes sign up to be cultural ambassadors.
                                                                                                • sneak 9 years ago
                                                                                                  Reminder: A trumped-up Swedish arrest warrant is the reason that Julian Assange has been trapped for years inside the Ecuadorian embassy in London and denied his right to asylum... all for journalism that made the US government look bad.

                                                                                                  Don't travel to Sweden. Don't support the Swedish government in any way. They are cooperating in a large-scale effort to censor the types of things you can read about in the newspaper.

                                                                                                  • carlheath 9 years ago
                                                                                                    Watch the Swedish Prime Minister answer The Swedish Number.

                                                                                                    https://www.youtube.com/watch?v=S087OHdCG8I

                                                                                                    • ioab 9 years ago
                                                                                                      I can only praise the idea and wish it to be an initiative that others follow. It sure helps connect people around the globe.
                                                                                                      • vit05 9 years ago
                                                                                                        I'm working on an application, submitted to fellowship, that will allow people to confess about something and others will be able to comment on this confession.

                                                                                                        This topic makes clear that I need really good, and fast, moderation tools

                                                                                                        • tilt_error 9 years ago
                                                                                                          The prime minister answering the call :)

                                                                                                          http://youtu.be/S087OHdCG8I

                                                                                                          • jkot 9 years ago
                                                                                                            Skype has something similar back in 2005. You could ring random person and have a chat.

                                                                                                            I dont understand obsession about Sweden. It is expensive country in decline with high crime. There are better places in Europe.

                                                                                                            • JensRantil 9 years ago
                                                                                                              I'm sorry, but this is a ridiculous statement. I live in Stockholm. I'm a Swede and grew up here; No, crime is not generally a large problem in Sweden. In reality crime is not a big issue anywhere in Scandinavia. You can find some statistics here: https://en.wikipedia.org/wiki/List_of_countries_by_intention... and here: http://ec.europa.eu/eurostat/statistics-explained/index.php/...
                                                                                                              • stenl 9 years ago
                                                                                                                We're in 64th place for crime, just behind UK and Australia and way behind the US (obviously). But Japan is absolutely great if you're looking for low crime rates, and the food is fantastic too.

                                                                                                                http://www.numbeo.com/crime/rankings_by_country.jsp

                                                                                                                • fludlight 9 years ago
                                                                                                                  That index claims that there is less crime in Colombia and Russia than in the US. Also that there is less crime in Azerbaijan than in New Zealand.
                                                                                                                • jkot 9 years ago
                                                                                                                  Compare Sweden and Denmark. All countries around Sweden have lower crime rate.
                                                                                                                • jamesblonde 9 years ago
                                                                                                                  In decline? Sweden had the highest growth rate in Europe in the last quarter of last higher. Highest population growth rate in the EU. How do you define decline? Or crime for that matter :) Sweden does not have high crime. I'm Irish, living in Sweden. I know high crime.
                                                                                                                  • tma-1 9 years ago
                                                                                                                    Lived there in 2012 for 6 months. What an amazing country, probably the best place in Europe to have a family. Stockholm is one of the most beautiful and safest capitals in the world.
                                                                                                                    • ntlve 9 years ago
                                                                                                                      Any sources on that?
                                                                                                                    • 9 years ago
                                                                                                                      • 9 years ago
                                                                                                                        • 9 years ago
                                                                                                                        • clamprecht 9 years ago
                                                                                                                          Swede-roulette
                                                                                                                          • 7373737373 9 years ago
                                                                                                                            This reminds me of https://mapc.am/, a browser based variant.
                                                                                                                            • osfa 9 years ago
                                                                                                                              • praptak 9 years ago
                                                                                                                                Does the Swede in question get notified beforehand about the source of the call?
                                                                                                                                • JensRantil 9 years ago
                                                                                                                                  No. They simply get a call where the caller ID is the "Sweden number". However, they can hang up at any time if getting abuse calls.
                                                                                                                                • b123400 9 years ago
                                                                                                                                  I wonder how long will it last until it is filled with junk calls
                                                                                                                                  • lvs 9 years ago
                                                                                                                                    Cisco Web Reputation is blocking this domain for malware.
                                                                                                                                    • kuschku 9 years ago
                                                                                                                                      Another case of malware blocking gone wrong. Well, it’s not malware, but if you don’t trust it, you can probably use the archive.org version of the site.
                                                                                                                                    • known 9 years ago
                                                                                                                                      Ingenious; Will also reduce suicides;
                                                                                                                                    • return0 9 years ago
                                                                                                                                      Low tech chatroulette.
                                                                                                                                      • james-watson 9 years ago
                                                                                                                                        Sweden is the rape capital of Europe, which is likely what the parent is referring to.

                                                                                                                                        It is probably due to their extreme xenophillic foreign policy, which believes that all people are Swedes in different shapes and forms.

                                                                                                                                        Pathological altruism really is a fascinating mass delusion.

                                                                                                                                        • pepyn 9 years ago
                                                                                                                                          Also quite likely, it is due to the fact that Swedish rape law is quite different from many other countries in 2 aspects that have significant effect on statistics:

                                                                                                                                          a) Every form of sex without consent is classified as rape, including "too drunk/asleep to say no" and sex within a marriage b) Every incident is recorded separately

                                                                                                                                          So if a person is raped 5 times by his/her spouse, this would lead to 5 rapes in the Swedish statistics, as opposed to zero times (b/c within marriage) or 1 time (b/c same offender and victim) in many other places.

                                                                                                                                          https://en.wikipedia.org/wiki/Rape_in_Sweden

                                                                                                                                          • dang 9 years ago
                                                                                                                                            We detached this subthread from https://news.ycombinator.com/item?id=11474210 and marked it off-topic.
                                                                                                                                          • theworstshill 9 years ago
                                                                                                                                            Wonderful idea. Now I can finally take my lessons on Islam cheaply by phone (calling Sweden is sure cheaper than Saudi Arabia).

                                                                                                                                            Do they have any professional privilege checkers on the line? I might need one of those as well.

                                                                                                                                            • dang 9 years ago
                                                                                                                                              We've banned this account for repeatedly violating the HN guidelines, despite several warnings and requests to stop.
                                                                                                                                            • TransAm 9 years ago
                                                                                                                                              Dialed 3 times, twice got an answer in - Arabic. 0.87$ in Skype fees well spent...
                                                                                                                                              • nissehulth 9 years ago
                                                                                                                                                Oh, a freshly made troll account accompanied by his "friends".
                                                                                                                                                • interfixus 9 years ago
                                                                                                                                                  What exactly do you mean?
                                                                                                                                                  • megalodon 9 years ago
                                                                                                                                                    The far-right in Sweden have a habit of creating fake accounts in the purpose of spreading racist propaganda.
                                                                                                                                                    • 9 years ago
                                                                                                                                                  • interfixus 9 years ago
                                                                                                                                                    Sweden today is probably the most arabized country in Europe.
                                                                                                                                                    • scrollaway 9 years ago
                                                                                                                                                      ... says he who lives in Denmark?

                                                                                                                                                      Numbers aside, there's a lot more to cultural changes than merely existing in a country. During my time in Sweden I found people from all over the world in droves. Africa/ME didn't stand out in any way and it seems like anyone who ever talks about this stuff any other way hasn't even stepped foot in Sweden.

                                                                                                                                                      Come visit southern france some time to see what an "arabized" region looks like.

                                                                                                                                                      • hk__2 9 years ago
                                                                                                                                                        Do you have some numbers on that?
                                                                                                                                                        • interfixus 9 years ago
                                                                                                                                                          Yes, and so do you. Sweden actually does have a statistics bureau. And they do make statistics. They just wrap them up real discreet.

                                                                                                                                                          Native swedes are becoming a minority in Malmø, the third largest city in Sweden, and apparently home turf for one of the Brussels bombers.

                                                                                                                                                      • JensRantil 9 years ago
                                                                                                                                                        You can be Swedish speaking arabic, too. ;)
                                                                                                                                                        • 9 years ago
                                                                                                                                                        • cel1ne 9 years ago
                                                                                                                                                          OT: i submitted this 3'days ago, I wonder how this got resubmitted.