Ask HN: Why not ask for show adds?

1 point by rhlala 6 years ago | 2 comments
Why do advertisers dont ask permission for show ads? When you watch a video or browse a website, a small message of 5 seg, saying 'would you like to see an ad to support website/content creator?'

It would be more efective as user choose to watch it..

  • lm28469 6 years ago
    > It would be more efective as user choose to watch it..

    Do we have any data to support that ?

    I'd intuitively think it works as good as donations, aka not that good.

    • rhlala 6 years ago
      A common example undertaken in research studies uses this foot-in-the-door technique: two groups are asked to place a large, very unsightly sign in their front yard reading "Drive Carefully". The members of one group have previously been approached to put a small sign in their front window reading "Be a Safe Driver", and almost all agreed. In one study, in response to the "Drive Carefully" request 76 percent of those who were initially asked to display the small sign complied, in comparison with only 17 percent of those in the other group not exposed to the earlier, less onerous, request.