I've used Spotify for three years, and am currently on the Student plan. I don't really mind the bump to $5.99 (from $4.99) especially since it includes a Hulu subscription, however I have recently subscribed to Apple One which offers Apple Music and Apple TV+ among other things, and so I've found myself paying for redundant services.

Although I would be open to the idea of switching to Apple Music, I have a number of playlists on Spotify that I would be very reluctant to let go of, and porting them by hand to Apple Music would take hours. Additionally, a lot of my friends are Spotify subscribers (even the ones with Apple devices) and I enjoy following them on Spotify to listen to their playlists as well. It's a mixture of platform lock-in and a social connection.

Via email:

The price of Premium Individual is changing from $9.99/month to $10.99/month.

We’re increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features, and bring you the best experience.

Since you’re already a Premium subscriber, you will pay $9.99/month until your billing date in September when your subscription will go up to the new price.*

Thanks for being a fan of Premium.

The Spotify Team.

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