I've read income tax evasion is nearly endemic there, but don't know how reliable that was. In retail the more likely problem is avoiding collecting sales taxes etc, but India has a goods and services tax which means most of that is baked in by the time you hit retail.

I agree that the calculator is literally in every one of these stores because of zero latency. The design question is how can you build something that has greater digitization and data storage capabilities (and I/O to connect to payments/phones) while keeping latency as low or close to a calculator. I'm just saying this comes close, where every other $100MM VC funded play wants to add significant latency to the design and thus have seen much lower adoption.

The prime problem is latency, which becomes both noticeably larger and unpredictable. Both those aspects cause huge loss of ergonomics. It's quite easy to tell whether a piece of hardware is doing things directly in firmware, or if it's running a full OS with a software stack - the latter has neither instant nor predictable feedback.

A good example would be phones, for anyone who remembers the transition from feature phones to iOS and Android smartphones. That transition is where we lost predictable input latency, and thus ability to develop muscle memory and operate device without looking at it. E.g. texting people while keeping the phone in your pocket was a typical thing teenagers did, that became impossible with modern smartphones.

Anuj Deshpande

So Anuj is probably what you wanna call him on first name basis :)

- Denser display with full color range (current one is monochrome)

- USB support

- Cellular modem built-in (WiFi isn't always available in stores, shopkeepers mostly end up using phone hotspots. It will still have WiFi though)

- Speakers

Edit: Also looks like it has a display underneath for "TO". As I said, this is overengineering, removing it will save cost.

Still very cool and there are UX benefits to this device.

* If your browser viewport is narrower than 1024px wide, the above-fold page section (i.e. the top, before you start scrolling) doesn't have a product pic. If the viewport is between 768px and 1024px wide, the main pic is left aligned and there's a chunk of empty space.

* Most people will view this page on a phone, which means that - unless there's a product pic - the headline alone has to do the initial work of explaining who this is for. The photo shows the ideal customer: a shopkeeper. It should be above or alongside the headline even when viewed on a phone.

* Top headline is about one of the main features but doesn't grab you with an obvious concrete benefit (e.g. time saved, not having to learn a complex new tool). "easily" is too relative. "Track your sales without any extra work" is more concrete (and I don't think it's a great slogan either, but it's better)

* The notice about "Unable to take orders" should be lower down the page, maybe on a separate page entirely. Let people click "Order Now" to see it, and you can track the clicks to see how well the page sells

* The Instagram videos are good but take up too much of the page, especially on mobile

* The YouTube videos don't explain anything well at all. The "Calculate Record Sync" video at least shows the ToHands in action but goes too fast and doesn't walk through clearly, step by step. There's a blue text bubble that had lots of text in it that looks useful but it disappears far too fast. This video should be at least a minute long and walk through multiple different steps.

There's a lot more to say about this and I'm not even a marketer, I'm a software engineer! But I'm happy to chat for a little longer about it if you'd like - let me know.

What the end dealer does when he is nit registered for gst is avoid 18% tax on HIS MARGIN. thats peanuts compared to 90% of the product cost. That if end dealer gets 10% profit.

You only evade taxes in gst if you purchase imported goods outside of tax chain in cash or from manufacturers who sell in cash or service provider who sells in cash.

If you pay by bank, the gst is almost always paid beforehand

Now you are talking.

The website does NOT explain this. I read about the app which is meh. You end up like thousands of copycat khata apps that do single entry accounting.

Didnt test your app but that is quite difficult to do on its own so if you are able to connect with existing accounting softwares, then it can be much better.