Logitech: 'Forever mouse' was just a (bad) idea

27 points by mgiannopoulos 10 months ago | 15 comments
  • JohnFen 10 months ago
    > The ‘forever mouse’ is not an actual or planned product, but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.

    In other words, the "forever mouse" was just the CEO riffing on a direction that Logitech absolutely plans on going in, but that specific one wasn't on the planning charts yet.

    • HocusLocus 10 months ago
      It was lingual vandalism against the word 'forever' and our positive connotations of it.

      Language is under siege. Resist.

      • cyanydeez 10 months ago
        Aka, we need marketing to figure out how to counter the negative perception we absolutely know this thing will generate
      • fullshark 10 months ago
        A peek into the internal thinking of a tech CEO, who has no idea how to grow the company other than to copy competing tech companies' business models.
        • bgnn 10 months ago
          She's not a tech CEO. Comes from Unilever and only reason she's there is Logitech isn't growing since covid boom.
          • ksec 10 months ago
            Either way she is not a good CEO in my book. Should never have even said it in the first place.

            How does one from Unilever landed a job at a Tech / Consumer Electronic company.

            • metabolian 10 months ago
              Nepotism, probably through board connections if I had to guess without researching.
        • prymitive 10 months ago
          > a peek into provocative internal thinking on future possibilities

          Is that a corporate slang for “how can these suckers pay us more without us giving them anything new?”

          • mystified5016 10 months ago
            That pretty much sums up the current capitalist zeitgeist
            • 10 months ago
          • sheepscreek 10 months ago
            It's called "leasing". A mouse is too cheap to be leased though.

            I can see the case for expensive tech a hypothetical sophisticated maglev gaming keyboard. Or a very high quality expensive streaming camera, in the same league a top-tier brand like Sony or Fujifilm.

            IMO, nothing they make right now would fit the bill. It would have to be a new product with expensive tech that makes it superior to anything out there in it's league.

            • sschueller 10 months ago
              A CEO that came from the fashion industry is the wrong pick for a technology company IMO.

              Apple removed ports and physical buttons to favor design over functionality only to bring them back years later.

              • LorenPechtel 10 months ago
                They ran it up the flagpole. Got fingers rather than salutes.
                • gnabgib 10 months ago
                  Related Logitech has an idea for a "forever mouse" that requires a subscription (52 points, 7 days ago, 54 comments) https://news.ycombinator.com/item?id=41112273
                  • karunamurti 10 months ago
                    I'm just going to buy mouse with replaceable switch. I think it's going to stay forever.

                    I know it's anecdotal, but all of Logitech mouses that I bought have problems quickly, e.g. the clicky switch or the mouse wheel sensor. As if it's made with planned obsolescence.

                    • XajniN 10 months ago
                      Just turn it off and blow in it. They use some plastics combination that causes buildup of static electricity.