8 key values

    Intelligence Amplification/Augmentation not Artificial Intelligence (IA not AI)
    Human Touch at Scale: Enable Customer Intimacy not an Instrumentality
    Tap Expertise Like Electricity: Rely on Recon Pull Over Centralized Command
    Focus on Learning and Teaching: View Customer Requests as Opportunities Not Costs
    Play a Long Game: Focus on Longer Term Possibilities Over Short Term Gains
    Play a Fast Game: Act on Good Enough Now Don’t Wait for Perfection or Certainty
    Embrace the Possibility of Failure to Prevent it, the Reality of Failure to Learn from It
    Act Entrepreneurially and Foster Ecosystems to Create More Value Than You Capture